Virtually no business is immune from the forces of digital disruption, and to confront this existential threat, every business is becoming a digital business. In this process, businesses realized that majority of the disruptive innovations are software-driven, and to be competitive, every company must become a software company.
With the recognition that software is no longer an operational nice-to-have feature, but is a strategic differentiator, every business is in a rush to develop sophisticated capabilities to build and support their own software. As businesses seek to build software related competencies, they are also confronting a situation, where they either don’t have the required capacity or they lack the required technology and engineering capabilities in-house.
To overcome the multitude of challenges confronting them, many software-driven businesses resorted to distributed innovation giving rise to a massive software offshoring industry. Over the past two decades, in spite of some unhealthy practices creeping in, distributed innovation through software offshoring has become a strategic necessity.
Download this e-book, Distributed Innovation to understand how sophisticated co-innovation models are a better fit for product innovation, compared to the traditional models of software offshoring.